The World Franchise Investment Summit logo

3 & 4 APRIL 2020

ExCeL LONDON

Tommy Matthews: Speaking at the World Franchise Investment Summit

Tommy Matthews

Be Military Fit

Franchising in The Fitness Industry

The fitness industry has evolved dramatically in the last 15 years, but how do we really capitalise on the latest industry trends, or is that really the key to business success? Is being the first, or the 'latest and greatest' really what delivers a sustainable customer experience? Learn how to build a system that is repeatable, scalable and engaging for a sector that is constantly changing.

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About Tommy Matthews

Tommy Matthews is a leading education and programming expert in the fitness industry. He has developed training concepts for the fitness chains across the globe. Delivering member experience and results-based training for clients like David Lloyd, Fitness First Middle East, UFC Gyms and many more across international markets. Tommy was the creator of Blaze, David Lloyd’s first boutique workout programme and their most successful group training experience to date. Now delivered across 80 sites in the estate. His understanding of the needs of the consumer comes from 20 years of experience working directly with fitness users whilst developing the customer journey; training programmes and experiences for the facilities.

As a director at Be Military Fit he has overseen the transition of the business into a franchise network and has created the programming, product and member experience to allow a growing franchise network to deliver cutting-edge workouts.

He regularly presents at industry conferences like IDEA, FIBO and AsiaFit. Having worked in both the supplier and operator sides of the industry he has the commercial experience to support business growth in a fast paced industry.